Hammonds vs Sharps: A Comparison of Fitted Furniture Giants
In the competitive world of bespoke fitted furniture, two prominent British companies, Hammonds and Sharps. They have established themselves as leading providers of customised home storage solutions. While both companies share similarities in their core offerings, they bring unique strengths and characteristics to the market. In this blog, we will compare both giants Hammonds vs Sharps.
Historical Background and Establishment
Hammonds Furniture Ltd and Sharps Bedrooms Limited have deep-rooted histories in the British furniture industry. Hammonds was established in 1926 and officially incorporated on 7 July 1977.
In contrast, Sharps was founded slightly later in 1973 and incorporated on 28 June 2011. Despite their different founding dates, both companies have demonstrated remarkable longevity. Hammonds has been in the market for almost a century while Sharps has over 50 years of market presence.
Market Position and Financial Performance
Financially, the companies are closely matched, with Sharps slightly edging out Hammonds in terms of revenue. Sharps reported revenues of £135 million compared to Hammonds’ £106 million for the fiscal year 2023. Both are private limited companies headquartered in the West Midlands region of England – Hammonds in Hinckley and Sharps in Bilston.
Product Range and Specialization
Both companies specialize in fitted furniture solutions, offering remarkably similar product lines. These companies belong to the top fitted wardrobe makers in the UK. Their offerings include:
- Fitted wardrobes
- Home offices
- Storage solutions
- Living and dining room furniture
- Boot rooms
Sharps appears to have a slightly more extensive product range, additionally offering dressing rooms, sliding doors, walk-in wardrobes, hallway and landing solutions, family rooms, playrooms, bookshelves, alcoves, bookcases, integrated media units, display cabinets, libraries, and bars.
Unique Selling Propositions (USPs)
Each company emphasizes different strengths in their marketing approach:
Hammonds
- British Made
- Innovative designs
- 10-year product guarantee
Sharps
- Made in the UK
- 15-year guarantee
- Emphasis on a perfect fit
- Commitment to sustainable practices
Innovation and Design
Both companies have invested in trademarked design concepts:
- Hammonds: SpaceLUXE™ and SpaceMAX™
- Sharps: Sharps Space+™
These proprietary design concepts demonstrate each company’s commitment to innovative storage solutions that maximize space efficiency.
Operational Reach and Presence
Showroom Network
- Hammonds: 25 showrooms
- Sharps: 30 showrooms
Both companies have extensive nationwide coverage, with showrooms strategically located across the United Kingdom. Hammonds has partnerships with several furniture stores like Aldiss, Arighi Bianchi, and Cookes Furniture, which extends their reach, while Sharps maintains a more direct approach.
Customer Experience and Reputation
Customer reviews provide insight into each company’s service quality:
Trust Pilot Reviews
- Hammonds: 36,504 reviews with a 4.6/5 average
- Sharps: 17,475 reviews with a 4.8/5 average
Google Reviews
- Hammonds: 2,500+ reviews with a 4.9/5 average
- Sharps: 1,000+ reviews with a 4.3/5 average
These ratings suggest both companies maintain high customer satisfaction, with Sharps marginally leading in Trust Pilot ratings and Hammonds performing slightly better on Google Reviews.
Digital Presence
Both companies have robust digital marketing strategies, maintaining active presences on multiple social media platforms:
- Websites
- YouTube
Hammonds additionally maintains a presence on X (formerly Twitter), which Sharps does not.
Pricing and Accessibility
Interestingly, both companies start their product ranges at the same price point of £500, making them comparable in terms of market entry and affordability.
Operational Scale
Both companies are substantial employers, each with 500+ employees, indicating significant operational capacity and commitment to the British manufacturing sector.
Conclusion
Hammonds and Sharps represent two strong, well-established players in the fitted furniture market. While they share numerous similarities in their core offerings, each brings distinctive strengths.
Hammonds leverages its longer history and innovative design concepts, while Sharps offers a slightly broader product range and emphasizes sustainable practices.
For consumers, the choice between Hammonds and Sharps might come down to specific design preferences, showroom locations, and individual product requirements. Both companies offer high-quality, British-made fitted furniture solutions with strong customer satisfaction ratings.
Their continued success demonstrates the robust demand for customized, space-efficient furniture solutions in the UK market, and both companies are well-positioned to meet these evolving consumer needs.
Hammonds vs Sharps- Comparison Table
Here is a comprehensive comparison of these two industry giants Hammonds vs Sharps in the form of a table,
| Category | Aspect | Company A | Company B |
| General Information | Name | Hammonds | Sharps |
| Company Name | Hammonds Furniture Ltd | Sharps Bedrooms Limited | |
| Founded Year | Started in 1926 & Incorporated on 7 July 1977 | Founded in 1973 & Incorporated on 28 June 2011 | |
| Headquarters | Nutts Lane, Hinckley, England, LE10 3QQ | Springvale Park Industrial Estate, Bilston, West Midlands, WV14 0QL | |
| Ownership type | Private limited Company | Private limited Company | |
| Years in Market | 100 Years+ | 50+ Years | |
| Company Reg. No. | 1320508 | 07685430 | |
| VAT No. | 729855582 | NA | |
| Market Position | Revenue | £106M | £135M |
| Patents | Two trademark furniture designs, SpaceLUXE™ & SpaceMAX™ | One trademark furniture design Sharps Space+™ | |
| Partner Companies | Aldiss, Arighi Bianchi, Cookes Furniture, Cousins Furniture, Fabb Furniture, Fishpools, Glasswells World of Furniture | NA | |
| Product/Service | Products | Fitted Wardrobes, Home Offices, Understair Storage, Living room, dining room, Media room, Boot Room | Fitted Wardrobes, dressing rooms, sliding doors, walk-in wardrobes, Living room, Dining room, Boot room, Hallway and landing, Family room, Playroom, Bookshelves, Alcoves and bookcases, Integrated media units, Display cabinets, Libraries, Bars. |
| USP (Unique Selling Point) | British Made, Designs, 10-year Guarantee | Made in the UK, 15years guarantee, perfect fit, sustainable practice | |
| Product Range | Starts from £500 | Starts from £500 | |
| Operations | Number of Employees | 500+ | 500+ |
| Global Reach | Serves UK | Serves UK | |
| No of Showrooms | 25 | 30 | |
| Showroom Locations | Abingdon, Basildon, Bromley, Bury St Edmunds, Camberley, Canterbury, Cheltenham, Christchurch, Crawley, Erdington, Exeter, Gateshead, Hinckley, Leamington Spa, Macclesfield, Milton Keynes, Norwich, Nottingham, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Waltham Cross, York. | Bristol, Bromley, Cambridge, Cardiff, Chelmsford, Cheltenham, Croydon, Derby, Edinburgh, Exeter, Glasgow, Guildford, Harrogate, Hove, Kingston, Leamington Spa, Milton Keynes, Newcastle, Norwich, Preston, Reading, Sheffield, Solihull, Stevenage, Taunton, Truro, Tunbridge Wells, Wakefield, Waterlooville, Wilmslow | |
| Customer Experience | Trust Pilot Reviews | 36504 Reviews, 4.6 Average | 17475 reviews, 4.8 Average |
| Google Reviews | 2500+ Reviews, 4.9 Average | 1000+ Reviews, 4.3 Average | |
| Technology | Website | https://www.hammonds-uk.com/ | https://www.sharps.co.uk/ |
| https://en-gb.facebook.com/HammondsUK/ | https://facebook.com/sharpsbedrooms | ||
| https://www.instagram.com/hammonds_uk/?hl=en | https://instagram.com/sharpsbedrooms | ||
| Youtube | https://www.youtube.com/user/HammondsFurniture | https://youtube.com/@SharpsBedrooms | |
| https://uk.linkedin.com/company/hammonds-furniture-ltd | https://www.linkedin.com/company/sharps-bedrooms-limited/ | ||
| X | https://x.com/HammondsNews | ||
| https://www.pinterest.co.uk/hammondsbedroom/ | https://pinterest.com/sharpsbedrooms |